- Social Media Tip: In the “Thank-you Economy” don’t outsource or automate your thank-you’s.
- Social Media Trend: Community building skills are becoming more important than pitching or selling.
Posts Tagged ‘Personal brand’
Why a Personal Brand is Important
A study out of USLA proves that…
Whether you like it or not, the personal brand you project affects others decisions as to your intelligence, character and ability and determines whether or not they want to do business with you. The way you dress, act and eat has a remarkable impact on the people you meet professionally and socially. This greatly affects how others treat you.
Without a winning personal brand strategy, I’ve seen client deals fall through, appointments cancelled and sales stagnate. If your personal brand (image) is not professional and congruent, attractive and attracting or you lack good manners and don’t have the proper dining etiquette you will be passed over – guaranteed. Therefore, to be competitive, to have a greater influence on others, attract more business and be more successful it’s critical that you pay greater attention to personal branding.
Before you sell anything…your product, company or service you when you brand yourself you are perceived to be more desirable and in demand. increases the bottom line …both personally and corporately.
Take large, successful companies for instance. They understand the power of branding a product. They spend a lot of time, money and energy to create a brand that is eye catching and appealing enough to sell their product through to market and enhance their corporate image. They want to ensure that the buyer builds a strong connection with that brand.
Image coaching helps an individual create a well defined personal brand and provides a tremendous advantage over the competition. Whether it’s social or business, when you are well branded you are pre – sold, giving you a huge advantage over others selling themselves.
Perhaps like many of the individuals I coach, you have not even thought about how you are being perceived. Can anyone leave something as important as their most valuable asset to chance?
We know that in the current economy, competitiveness has increased dramatically. Business has become more serious and conservative – not only in attitude and business attire but in etiquette training as well. As an image consultant I am being hired by individuals and companies to present training in the fine art of image management, presentation skills, good manners, business etiquette, dining and appropriate dress. Read the rest of this entry »
Many people are deciding that their first step into social media is with a blog and since most people have not set aside a marketing budget, they opt for a Free Blog. It may be the old saying, “You get what you pay for” and in this case I hope to point out some things for you to consider before selecting that free blog.
Of course, it means that it is a blog platform that is free and you set it up yourself. Typically, a site like Blogger will have you fill out a form to follow to set it up. It takes less than 10 minutes and certainly it seems very simple. You are ready to start blogging on your new free blog!
Downsides to a Free Blog
- There are not many templates to choose from and you run the danger of having your website look like many others on the internet. There is no customization to a free blog and your site could look very boring.
- Did you know that you have ads on your free blog that have nothing to do with your products or services? Some of these ads may not be relevant to your product or service and your image may come across as unprofessional. Personally, I do not like the idea of someone else placing ads on my website.
- For a free blog from WordPress you are not allowed to promote or sell products or services or they may delete your blog so it is for non-commercial use only.
- The number one downside of a free blog, in my opinion, is that you do not have your own domain name to brand yourself. When you get a free blog from either WordPress or Blogspot your Url will look something like this: yourname.blogspot.com or yourname.wordpress.com rather than yourname.com. This is important because Google is unable to index your articles in their search engine. Most people start a blog to create an online identity. By using a free blog, they are simply blogging and not getting people to find their site.