So much is being written about Personal Branding these days.  Personal branding, by definition, is the process by which we market ourselves to others.   If you start a business or are in sales, branding your image online becomes very important to gain trust and respect. Branding is all about ME or YOU!  People are just starting to realize how important this is and why it is becoming necessary. Years ago only large corporations had websites, now every small business has their own website to establish their presence to obtain customers.

As a matter of fact, more individuals are creating websites or blogs under their own name.   Their website is becoming their Online Business Card.  It is a place where potential clients and customers can go to check your credibility, your expertise and see what kind of person you are.   Think about it, when you meet someone in person you are not going to dump on them all of your knowledge and your background.   During the sales process you may get some “small talk” in with your prospect, but how is he able to connect with you and differentiate you from every other salesperson?    Do you hand someone a resume when you give them a proposal?   Probably not, but letting the prospect know that they can go online (to your online business card site)  to find out more about you can improve your chances of winning the business.

What does your online business card say about you?

It has become standard for us to search online for information.   What happens when your name is “Googled”?   Wouldn’t you want someone to see that you are an expert in your field?    More professionals are seeing the value of creating a personal website so that they can connect with clients anywhere in the country.

For those people that fear Social Media and feel that it is not really relevant for them,  creating a blog or Online Business Card makes more sense.   Your blog becomes  your home base for social media.   A blog is a place to connect with visitors that come to your site and a place to offer valuable content.   Your goal  is to be seen as a resource.   You can always decide at a later date that you want to engage in Linkedin, Facebook or Twitter to grow your network.

Your Online Business Card Components:

1.        Your picture – people remember your face before they remember your name.   Your photo makes you a “real person” to the visitor.

2.       A brief tag line or message about what your expertise is to establish your Brand.

3.       A strong About You section.   You can get more information by reading my article called Ideas for Improving the About Us Section of Your Website.

4.       Links to your company website or sales page if you have a business website.

5.       Resources for the visitor – helpful tools for them in your field that they can access and use.

6.       Valuable content through articles that provide the visitor with reinforcement that you are an expert in your field.

7.       Ways to connect with you if you do use Social Media.  Your articles should also promote interaction with the readers.

8.       You can give away a free document that would help them and also capture their email address for future correspondence.

How to Create an Online Business Card or Blog:

Many tech-savvy people can create a free blog themselves.  However most people are too busy to want to fool around with the process.  Another option is to hire a webmaster to design a site, but that can be more than your budget.  To help you with the process,  My Branding System has created a very easy and affordable system that creates your customized website and comes with many exclusive features.   It brands you as the expert in your field and brings your background to the forefront of the customer.

One of my favorite sayings is “If no one is sold on you, no one will buy from you”.   Don’t you think it is time to market yourself?

If so, click on the logo below to learn more about this system.