- Social Media Tip: In the “Thank-you Economy” don’t outsource or automate your thank-you’s.
- Social Media Trend: Community building skills are becoming more important than pitching or selling.
One of my favorite social media channels is Twitter. In a little over a year I have built a Twitter following of over 7,600 people and never used any special Twitter tool to gain followers. One of the most important tips that I can give anyone as they grow their Twitter following is to build Twitter lists.
When first starting out it seems reasonable that you can keep track of everyone and you are actually able to keep up with their Twitter streams, but as your followers grow, I highly recommend building Twitter Lists.
Why Build Twitter Lists?
The most important point of building Twitter Lists is that you can keep track of targeted people easily. If you have a prospect that you want to attract, you need to keep them on your radar. It is very easy for someone to get lost in your main Twitter stream. When you put them into organized Twitter Lists you can go right to their Twitter stream so that you can comment or retweet from their Twitter stream. When you do that you instantly get on their radar. Everyone notices when you Retweet their content.
Twitter Lists become your Groups
Many people group together like-minded Tweeps into Twitter Lists that are groups i.e. social people people. I also use insurance lists and people to watch. People to watch are active tweeters that have good and interesting content that I value and retweet. I also have a Twitter list of retweeters – people that frequently retweet me that I would like to return the favor.
Some interesting observations on Twitter Lists
If you sent out multiple messages to your email list every day, people would unsubscribe in droves. Yet on Twitter, you can communicate with your followers and their followers as many times a day as you want with social messages and with marketing messages.
Twitter Lists are an underutilized tool , especially when you have potentially thousands of people to keep track of – people that you follow and that follow you. Build Twitter lists around certain people who have proven to be good referral sources for you so you can easily retweet their best tweets and they can hopefully do the same for you. Those retweets from the group can help get some extra mileage out of your next tweet. There is a strategy around Twitter, if you have not noticed.
Tools for your Twitter Lists
You can use the basic Twitter website to build your Twitter Lists. There are other free tools out there that help your organize your Twitter account and manage it easily. Hootsuite and Tweetdeck are two tools that many avid Twitter users use regularly.
Personally, I use Pluggio – they have a free version. It includes managing Twitter lists and now it shows me when someone has added me to their Twitter List. I check this regularly and will go to their Twitter stream and retweet a recent tweet to acknowledge their support of me. Social Media and Twitter, in particular, is all about connecting and engaging. These Twitter Lists can help you achieve your goal because their timeline is never your timeline. I have key people that I enjoy tweeting everyday and my Twitter Lists help me locate their Twitter stream quickly.
Another key feature of Pluggio that I use is their RSS feed feature. I can list key blogs of my key people and targeted websites that have regular good content for me to share with my followers. I can locate those articles in a matter of minutes, review and read them and then share. Otherwise, I would have to go to each site and read their recent posts. The RSS feature keeps the articles all in one screen and that helps with my organization.
Social Media needs organization to be efficient and productive. Twitter Lists of your key people that you are following will allow you to review the most relevant information for your social media management. We are going to see Twitter become a growing marketing tool – organization can be the key to your success!
Please feel free to check around my site for additional tips and tools for your social media marketing plan.
Social media marketing is not a one size fits all approach and businesses need to recognize that they need to create a strategy for Facebook Marketing and a different one for Twitter Marketing. Even businesses and people that have been using social media for a time have failed to pick up on the nuances between the two and, therefore, have seen limited success.
I always advise people that are starting out to just pick two social media channels to begin with and get them down for several months. I am a strong advocate of starting with a blog because it becomes your “home base” where people learn more about you and your services. For more, information you can read my article on “Get in My Business! Using a Blog to Attract Customers. The blog provides a place to generate content for either your Facebook Marketing or your Twitter Marketing.
Facebook Marketing = Business to Consumer
One of the big distinctions that I see is that Facebook Marketing works best Business to Consumer. Facebook is much more personalized and therefore, the way you approach your Facebook Marketing should be more personal, too. If you are a consultant, real estate agent, insurance agent, then creating a Facebook Fan Page with your blog would certainly be the way that would generate more leads for your business.
The key is that you must connect and engage with them and generate new “fans” all of the time. Posting interesting articles in your area of expertise that relates to their problems will encourage interaction.
Posting photos, communicating events in your community, asking for opinions are all good ideas to keep your fans interested. If you partner with other businesses you can also offer special promotions for your fans and encourage them to do the same.
Facebook marketing is all about getting shared and recommended by your friends to their friends. Posting can be done several times during the day, but 1 – 3 times a day is a normal amount. Anymore and your fans and friends will become annoyed. Posting should always be from the perspective of not selling, but sharing information.
Twitter Marketing = Business to Business
Twitter is so much different than Facebook and beginners often fail to understand that the Twitter community is much savvier than the Facebook community. You almost need to “earn your right to be noticed and retweeted”. It is all about giving first and engaging with others on Twitter. It is not about advertising your business because it will be rejected immediately.
Personally, I prefer Twitter, but it does take more of my time because people are online at all different times. They have a Twitter feed that is usually only read when it is current. Meaning, your tweet from 9:00 a.m. will not be seen by most people when they login at 3:00 p.m. Beginners feel a need to go back and re-read twitter streams, but it is impossible to catch up. An average amount of tweets per day might be 5-15. Read the rest of this entry »